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FYZICAL franchisee Gina Reuillon discusses her experience with FYZICAL Therapy & Balance Centers with Entrepreneur.
"FYZICAL physical therapy and balance centers was the obvious franchise choice for Gina Reullion of Treasure Coast, Florida, when she went looking for a new and different business model. This onetime Wall Streeter had already remade her career into one as a physical therapist to escape what she calls the "unhealthy lifestyle" of the financial world. But ten years into running her practice, Reullion realized that the business headaches she was suffering, from her corporate competitors, were her newest unhealthy challege. That's when she chose FYZICAL, for its "vision of what the profession of physical therapy can be." With three locations and plans for more, she hasn't looked back.
Name: Gina Reullion, MS, PT
Franchise owned: FYZICAL/ Treasure Coast, Fla -- three locations
How long have you owned a franchise?
I’ve been the owner of a FYZICAL franchise for two-and-a-half years.
Why franchising?
I was drawn to franchising for several reasons: brand name recognition, frequent educational seminars and access to the latest technology to provide the best patient care.
But the biggest factor in why I chose franchising is the network of experts. I’m truly appreciative of the guidance and access to the team of physical therapists, private practice owners, medical professionals and business experts, all committed to the success that FYZICAL provides. Our management team models true leadership, which is what makes you successful in the long run.
What were you doing before you became a franchise owner?
Before I joined FYZICAL, I was working on Wall Street, during the 1980s, and it was fun and exciting -- for a while. Eventually, the long hours and unhealthy lifestyle got to me. So I quit my job, and I decided to go back to school full time. I quickly realized that working in the medical field helping others was deeply rewarding, and it hit me that physical therapy was the perfect career. I ran a private physical therapy practice for about 10 years before I joined FYZICAL.
Why did you choose this particular franchise?
When I first started my practice, I loved helping patients, but quickly the business headaches started to build. There is a lot of pressure on private practice owners to compete with large corporate care providers, and it can get a bit overwhelming. What led me to FYZICAL was their vision of what the profession of physical therapy can be, coupled with a strategic business plan developed to empower independent physical therapists.
I was also really impressed with their innovative balance-training program, focusing on therapy as a preventive tool, which in turn allows me to better care for my patients. My role as a physical therapist is giving my patients the freedom to live life on their own terms -- and FYZICAL helps me to do just that."
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